Striving to encounter threats from new European entrants and reinforce its already established market in Pakistan, Toyota is not only revamping the existing brands but also introducing new models. Meanwhile, the auto market gurus are predicting a prosperous future of the company in the country.
After conducting the successful inaugural ceremony of the Corolla Xli automatic, the Pakistan based Toyota Indus Motor Company has now announced the launch of a replica of Daihatsu Terios with revamped shape and dynamics.
Did you know Daihatsu Terios, launched in 2010 in the country as a 1500cc mini-SUV, met with failure and had to be discontinued by the manufacturer. In its renewed attempt, the company is now planning to introduce the re-tweaked and rebranded variant of the Terios, in the form of the all new Rush.
To check its space in the market and user acceptance, the Toyota Indus Motor Company will initially sell only the imported units in the country. Afterwards, if the new mini-SUV (Sports Utility Vehicle) garners positive and welcoming response from the potential buyers, locally assembled or manufactured units will also be introduced.
Standing in International Market:
Sold with different brands names in different countries of the world, the Rush has got a huge international market. Initially launched in the local Japanese market, back in 1997, the SUV fetched great popularity in a short time. So, the mini sports utility vehicle was in the position to makes its way to the Asian, South American, African and Eastern European markets where it is selling with the brand names, like Daihatsu Bego, Grand and Perodua Nautica.
7-Seater Rush’s ’19 Model:
As selling in different parts of the world (with different brand names) the 2019 model of the 7-seater Rush carries some high-end features, like the comfortable and luxurious interior, bold and compact look, upswept LED headlamps and impressive Fortuner like styling.
Though right now it is not known which trim options will be made available to Pakistani users by the manufacturer, the vehicle is going to target the young urban population as the potential buyers.
The all new Rush, from the prestigious house of Toyota Japan, comes in two major variants, the 1.5 E and the 1.5 G, which are 5 and 7 seaters, respectively. In the 1.5 variant, you will come across the advanced features like tilt-adjusted steering, push-start button, a reverse parking mirror, roof rails, and so on. On the other hand, being a bit less tweaked, the junior 1.5 E model lacks certain features and functionalities.
In the international market, the latest 2019 model of the Rush is available in as many as six different colors. They include white, silver mica metallic, dark red mica metallic, bronze mica metallic, Bordeaux mica and black metallic. Catering to their own taste, the buyers can go for any of these decent shades.
Mindful of the failure of Rush’s successor, Daihatsu Terios, the Toyota seems to have devised effective strategies to counter threats from the rival brands in the country. The new Rush is going to face tough competition and direct rivalry from Suzuki’s Vitara and Honda’s Vezel / HR-V.
Expected Toyota Rush Price in Pakistan:
Integrated with the high-end Japanese technologies, the Toyota Rush is not going to be a budget-friendly car. The expected Toyota Rush price in Pakistan would be around 35 to 42 lac rupees. Such a high price package may not be affordable for the high-end buyers.
However, when put against the built-in specs and specialties, the price tag stands justified.
Here it is to be noted that the Pakistani auto market is booming with the entry of new cars as well as new automakers. The entry of new automakers is an encouraging factor in the scenario when the existing manufacturers, like Honda, Suzuki and Toyota are increasing prices while citing the rupee devaluation against the dollar as the reason.